High achievement always takes place in the framework of high expectations.

- Charles Kettering

A project at TIBCO software for Nissan/Infiniti demonstrates nicely how progressively higher-fidelity assets can help to ensure successful execution , speed to market, and meeting high expectations of both executives and end users.


After the teams have discussed and refined the user stories, low-fidelity user flows are fast and cheap tools ensure that everyone remains aligned on scope and functionality.


Next, storyboards work to ensure well-managed expectations are shared across the teams. Often, as projects move forward, executive and other audiences want to see stuff that looks like software to remain engaged and focused. These storyboards are still low-fidelity enough to make sure that people still feel comfortable discussing options.


Then, high-fidelity screen comps bring further clarity to the storyboards. As we move to assets that look and behave more like software, discussions mature from a process of defining a product to meet user expectations into a process of communicating the product to a broader and broader audience.


Some screens in the story flow may be on other devices, or in this case, in other applications entirely.

Here we see Kate, our buyer, getting a text message from Josh, our car salesperson.

Although our developers are not on the hook to deliver this functionality, including the screens in our discussion makes sure that everyone can see the entire picture.

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Personas

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Consumer-grade experiences